Pitching & Outreach

Write pitches journalists actually open and reply to: subject lines, hooks, timing, follow-ups, and personalization that scales.

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Pitching & Outreach Learn AI Tools and Prompting for Free: A Starter Plan for PR Professionals

PR people already write briefs, and a prompt is a briefing. A free starter plan for releases, pitches and cov…

Oct 14, 2026

Pitching & Outreach How to Pitch a Journalist Who Has Never Heard of You

A cold pitch has to earn trust inside the email itself. Here's how to research a reporter properly, lead with…

Aug 13, 2026

Pitching & Outreach How to Pitch a Podcast: Research, Templates, and What to Send

A step-by-step process for booking podcast interviews — how to shortlist shows, research one episode properly…

Aug 01, 2026

Pitching & Outreach How to Respond to Journalist Source Requests (and Actually Get Quoted)

Reporters post source requests every day asking for exactly what you know. Here's how to find the right ones,…

Jul 14, 2026

Pitching & Outreach How to Pitch Journalists: A Practical Guide to Earning Press Coverage

A step-by-step playbook for pitching journalists — building a focused media list, writing subject lines and h…

Jun 18, 2026