Do your own PR — write it, pitch it, land it.
A reporter was interested, maybe even interviewed you, and the story never appeared. Work out which cause you...
Journalists don't cover companies; they cover stories that happen to involve companies. How brand storytelling...
The most senior person is not automatically the right source. A decision framework for choosing between the fo...
AI answer engines cite sources, and most of those sources are earned media. Here's how to make your brand the...
A cold pitch has to earn trust inside the email itself. Here's how to research a reporter properly, lead with...
A step-by-step process for booking podcast interviews — how to shortlist shows, research one episode properly,...
Journalists don't cover launches — they cover moments. This playbook shows how to build a photogenic, newswort...
A practical PR playbook for industrial-services and franchise businesses — the story angles that earn local an...
Getting a small business found isn't one tactic. It's earned coverage, consistent local citations, and social...
A press kit is a single page where a journalist can verify your facts and grab assets without emailing you. He...
A step-by-step method for calculating earned media value that a finance leader will accept — what inputs to us...
Real earned media examples, from viral campaigns to expert commentary, plus the outreach tools and best practi...