PR Rush

A practical, no-hype guide to writing a press release that holds up — the standard structure, a worked example...

Press-release syndication rarely earns quality links. Digital PR does — by turning data and sharp angles into...

A media list isn't a database export — it's a small, researched set of journalists who cover your world. Here'...

Hiring a PR agency isn't automatically better than doing it yourself. Here's a clear decision framework for wh...

An embargo and an exclusive are not the same deal, and offering the wrong one can waste a launch or burn a rep...

Most companies think they have no news, when really they have no angle. Here are seven repeatable ways to find...

A working framework for measuring PR — replacing reach and ad-value vanity metrics with message pull-through,...

Not every announcement needs a premium newswire. Here's an honest look at when press release distribution is a...

A practical guide to media relations — building a real media list, understanding beats, earning a journalist's...

A step-by-step playbook for pitching journalists — building a focused media list, writing subject lines and ho...