Do your own PR — write it, pitch it, land it.
Storytelling templates give a pitch its shape, not its news angle. When a template pack is enough for a found…
PR people already write briefs, and a prompt is a briefing. A free starter plan for releases, pitches and cov…
How to plan the boat day of a Langkawi press trip: ground rules with no expectation of coverage, story hooks…
A denim brand's green claims often start as its manufacturer's words. What to agree before you print them: th…
Plan DC conference, summit, and trade show photography that gives communications teams timely, credible image…
How couples, planners, and venues can prepare wedding, engagement, and event photographs for announcements, e…
A reporter was interested, maybe even interviewed you, and the story never appeared. Work out which cause you…
Journalists don't cover companies; they cover stories that happen to involve companies. How brand storytellin…
The most senior person is not automatically the right source. A decision framework for choosing between the f…
AI answer engines cite sources, and most of those sources are earned media. Here's how to make your brand the…
A cold pitch has to earn trust inside the email itself. Here's how to research a reporter properly, lead with…
A step-by-step process for booking podcast interviews — how to shortlist shows, research one episode properly…