Do your own PR — write it, pitch it, land it.
A press kit is a single page where a journalist can verify your facts and grab assets without emailing you. H…
A step-by-step method for calculating earned media value that a finance leader will accept — what inputs to u…
Real earned media examples, from viral campaigns to expert commentary, plus the outreach tools and best pract…
Reporters post source requests every day asking for exactly what you know. Here's how to find the right ones,…
A practical, no-hype guide to writing a press release that holds up — the standard structure, a worked exampl…
Press-release syndication rarely earns quality links. Digital PR does — by turning data and sharp angles into…
A media list isn't a database export — it's a small, researched set of journalists who cover your world. Here…
Hiring a PR agency isn't automatically better than doing it yourself. Here's a clear decision framework for w…
An embargo and an exclusive are not the same deal, and offering the wrong one can waste a launch or burn a re…
Most companies think they have no news, when really they have no angle. Here are seven repeatable ways to fin…
A working framework for measuring PR — replacing reach and ad-value vanity metrics with message pull-through,…
Not every announcement needs a premium newswire. Here's an honest look at when press release distribution is…