A denim brand's green claims often start as its manufacturer's words. What to agree before you print them: th…
Plan DC conference, summit, and trade show photography that gives communications teams timely, credible image…
A reporter was interested, maybe even interviewed you, and the story never appeared. Work out which cause you…
The most senior person is not automatically the right source. A decision framework for choosing between the f…
A cold pitch has to earn trust inside the email itself. Here's how to research a reporter properly, lead with…
A press kit is a single page where a journalist can verify your facts and grab assets without emailing you. H…
Real earned media examples, from viral campaigns to expert commentary, plus the outreach tools and best pract…
Reporters post source requests every day asking for exactly what you know. Here's how to find the right ones,…
A media list isn't a database export — it's a small, researched set of journalists who cover your world. Here…
Hiring a PR agency isn't automatically better than doing it yourself. Here's a clear decision framework for w…
An embargo and an exclusive are not the same deal, and offering the wrong one can waste a launch or burn a re…
A practical guide to media relations — building a real media list, understanding beats, earning a journalist'…