A cold pitch has to earn trust inside the email itself. Here's how to research a reporter properly, lead with...
A press kit is a single page where a journalist can verify your facts and grab assets without emailing you. He...
Real earned media examples, from viral campaigns to expert commentary, plus the outreach tools and best practi...
Reporters post source requests every day asking for exactly what you know. Here's how to find the right ones,...
A media list isn't a database export — it's a small, researched set of journalists who cover your world. Here'...
Hiring a PR agency isn't automatically better than doing it yourself. Here's a clear decision framework for wh...
An embargo and an exclusive are not the same deal, and offering the wrong one can waste a launch or burn a rep...
A practical guide to media relations — building a real media list, understanding beats, earning a journalist's...
A step-by-step playbook for pitching journalists — building a focused media list, writing subject lines and ho...